Marketing Management

COURSE DESCRIPTION

Marketing is essential for organizational success. The management of marketing within a company should match its products, services, and customers’ experiences to maintain and grow its revenue. Throughout this course, you will learn the keys to successful marketing, from using traditional and digital media channels to building brand awareness while using consumer and behavioral research to better match the products to the customers’ needs or wants. You will learn also the fundamentals of marketing management, as you gradually learn advanced theories and applications through real-world business examples, illustrations, cases, and practical examples.

In this course, you’ll learn to:

• Identify target customers by analyzing and understanding their needs and desires.
• Define your offering’s value proposition and positioning.
• Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign
• Define key performance indicators and analyze the results.

DEVELOP KNOWLEDGE IN AREA OF INTEREST

• Consumer behavior
• Market research
• Strategy and planning
• Sales management
• Services marketing

TOPIC OF STUDY

• B2B sales strategies
• Customer satisfaction
• Conducting focus groups
• Consumer behavior
• Marketing strategy analysis
• Marketing strategy analysis
• Product development
• Value capture

SKILLS GAINED

• Marketing
• Market Analysis
• Marketing Strategy
• Marketing Mix

LEARNING OUTCOMES

Upon successful completion of this marketing management course, you will be able to:

• Understand how to assess the competitive playing field
• Understand your competitor’s brand position
• Map your own organization’s position, strengths, and weaknesses
• Create or capture competitive advantages
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions  and develop a marketing plan proposal
• Marketing methods to help you identify successful strategies and tactics
• How to apply marketing frameworks to real-world business problems
• How to create strategic, research-based marketing plans
• How marketing skill-sets support your role as a successful manager/leader

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated.

WHO CAN REGISTER

• Students and professionals pursuing a manager or marketing role,
• Candidate looking to empower business skills and knowledge
• Candidate looking to better understand the marketing environment
• Best suitable for beginners to advanced level users

CERTIFICATION 

• You can get a certification by taking just this course
• Certification for this course will take 8 weeks if you invest 10-12 hours a week
• You can take this course as part of a module for a degree program

APPLY CREDITS TOWARD YOUR DEGREE PROGRAM

Courses successfully completed with a grade of “B” or better as part of the marketing management certificate may also count toward elective credit hours required for completion of Jodapris University online Master or Doctor degree program after formal admission per University transfer policies. However, successful completion of the courses or certificate does not guarantee admission to the degree program.